Translating vision into user experience: Our work with i2o Retail

i2o Retail wanted to help brands grow, protect, and forecast e-commerce sales through better data-driven decisions on pricing, selection, advertising, and supply chain, and needed to show customers and prospects an integrated product vision across its Brand Protector, Growth Accelerator, and Forecaster modules. That meant heuristically re-evaluating the entire design system, delivering new user flows on an expedited timeline, and producing a high-fidelity prototype as an investor demo video within four weeks.

We delivered the redesigned workflows and an upgraded design system that i2o continues to expand on as they grow and launch new features through:

• Extensive research: We conducted extensive research on the UI/UX design of platforms that i2o would disrupt, and looked at dark-horses from outside the retail industry to find the best inspirations.

• Google ventures design sprint: Using a Google Ventures design sprint, we worked closely with i2o stakeholders to craft new key user journeys for their top priority experience. This included several lightning talks from i2o leadership and moderated Crazy 8’s for constructive brainstorming.

• Stakeholder input: We interviewed i2o’s power users to ensure that we focused on the right “Aha!” moments in the user journey.

• Service blueprint: We created a service blueprint to detail the pain points in the user journey.

• Heuristic evaluation of the existing platform: We co-created a priority list of design objectives across the four user flows we were helping to re-imagine.

• Continuous alignment: We did regular check-ins, and early course-corrections to ensure that we stayed true to i2o’s guidelines around the look and feel of the product.

• Real data connect for more relatability in mock-ups: All mock-ups were adapted with real-world data to make them more relatable for faster iterations, when needed.

Through extensive research, a Google Ventures design sprint, and direct interviews with i2o's power users, Zemoso delivered a redesigned set of workflows and an upgraded design system that i2o has continued to build on as it launches new features.