A leading ecommerce analytics SaaS provider that helps brands grow ecommerce sales in marketplaces like Amazon and Walmart.
Grow, protect, and forecast ecommerce sales through improved data-driven decision-making around pricing, selection, advertising, and supply chain.
i2o Retail wanted to engage with their customers and prospects to showcase their product vision for an integrated offering across Brand Protector, Growth Accelerator, and Forecaster.
We delivered the redesigned workflows and an upgraded design system that i2o continues to expand on as they grow and launch new features through:
We conducted extensive research on the UI/UX design of platforms that i2o would disrupt, and looked at dark-horses from outside the retail industry to find the best inspirations.
Using our version of the GV Design Sprint, we worked closely with i2o stakeholders to craft new key user journeys for their top priority experience. This included several lightning talks from i2o leadership and moderated Crazy 8’s for constructive brainstorming.
We interviewed i2o’s power users to ensure that we focused on the right “Aha!” moments in the user journey. Service Blueprint:We created a service blueprint to detail the pain points in the user journey.
We co-created a priority list of design objectives across the four user flows we were helping re-imagine.
We did regular check-ins, and early course-corrections to ensure that we stayed true to i2o’s guidelines around the look and feel of the product.
All mock-ups were adapted with real-world data to make them more relatable for faster iterations, when needed.
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