The Explain phase of our work is a one-hour business model consultation where we help you create a business model canvas with markets, risks, or innovations that you want to test. This process gets you a usable, one-page canvas that you can use to explain your business to customers and investors. Your growth facilitator for this exercise will be a successful startup entrepreneur who has seen, built, or invested in many successful companies. Many of our clients consider this 1:1 session to be the most valuable part of our service. It’s free.

Our align phase work takes the form of a one-day workshop based on Google Ventures Design Sprints. During this session, we'll identify risky assumptions and come up with a plan to low cost/risk test these assumptions. We collaborate on a framework to knock off the riskiest assumptions first, and gradually and methodically de-risk the practice of innovation.

During the Execute phase, our growth facilitators work with you to iterate on the business work done in Explain and Align to market your product. They make quick changes, and rapid iterations to respond to the early-stage market feedback you receive, to help you de-risk your innovation as quickly and cost-effectively as possible.